WE THE STUDIO.
BREAKING RULES.
WE’RE REINVENTING THE GAME.
CREATIVE BY DESIGN
TH/STRACTION is a creative studio for brands that want more than just good-looking content. We think strategically, create visually, and always with purpose. Each project is shaped by a collective, handpicked teams of creatives across photography, video, design, social media and brand strategy.
ABOUT Studio
At the core is Quang – photographer, designer and founder of TH/STRACTION. As the creative lead, he brings a strong sense of aesthetics, cultural awareness, and storytelling to every concept. Beyond agency work, he explores his creative vision through three solo projects: QUANG, his personal brand as a content creator and storyteller. CADG (CREAM Art & Design Gallery), a hybrid studio and gallery space and CREAM, his own fashion label focused on handcrafted, purpose-driven design.
“We all have a story. Ours is knowing how to tell yours.”
Where vision turns into visuals
CONTENT & CAMPAIGNS
Certain images impress. We help you put your words into (e)motion.
DIGITAL & WEB
Designing engaging digital experiences that combine brand strategy and creativity with UX insights to deliver functionality and ease of use. Always cutting-edge.
BRANDING & DESIGN
Certain brands do business. We help you build your brand and design your future.