CREAM
de la rue. pour la rue.
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ABOUT CREAM
CREAM is a fashion brand offering luxurious and elegant ready-to-wear clothing with influences from the streetwear scene.
The mind and hand behind the idea is Quang (Founder of TH/STRACTION).
Branding
We worked on the naming, identity and tone of voice, giving the brand a both elegant and minimalistic flare inspired by the story and values of Quang.
Style
The designs are timeless as well as contemporary and have that certain something, both in terms of packaging and general look and feel.
QUANG
Every single piece tells the story of the founder and the career in the fashion scene. Each collection is the product of its own perception and environment.
CATEGORY: Branding , Content , Strategy