ZeroHero

Zero Waste, Great Taste

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ABOUT ZeroHero

In 2017, ZeroHero opened one of the first unpackaged stores in Nuremberg. This makes ZeroHero one of the pioneers. The concept is simple - weigh, fill and pay. A shopping experience that is still familiar from the days of Aunt Emma. Great importance is attached to hygiene and resource-saving handling, without compromising on quality. The goal is to counteract the overproduction of food and to consistently avoid packaging and plastic waste.

Afterword

We chose ZeroHero as a reference project because we want to support local businesses. It would also have been possible to shoot a clip with a big brand, but for us it is much more important to tell true stories with real people. Unfortunately, ZeroHero has not been able to recover from the Corona crisis and had to cease operations in 2023.

CATEGORY: Concept , Content , Strategy