Eastpak
Built to last – made to move.
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ABOUT Eastpak
Eastpak is a globally recognized brand with roots in the USA, specializing in durable backpacks, bags, and travel gear. Originally developed for the U.S. military, Eastpak has remained true to its heritage of functionality, urban style, and toughness. Known for its minimalist design, smart features, and extreme resilience, Eastpak creates products built for life on the move, whether in the city or on the road.
„Built to Resist“
For Eastpak, we created content that blends urban energy with product storytelling. Whether it’s through high-quality visuals or authentic user-generated content, our goal was to showcase products that are designed for life on the go. The projects included collaborations like DC x Eastpak, Basquiat x Eastpak, and the launch of a new colorway of the Resist’r case. From campaign support to social media assets, each piece of content reflected Eastpak’s commitment to durability, design, and cultural relevance.
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