NIU-HERO

Niu Asian Cafe

Never stop enjoying.

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ABOUT Niu Asian Cafe

A place that is all about enjoying. A place where all people are welcome and can spend time with their loved ones - that was and is the inspiration for Nici's heart project: NIU. She was already a very inspiring person back then and always had the motivation to be the best at what she did. A few years later our paths crossed again when she realized the idea for NIU and I took the first steps in my agency.

NIU-SLOGAN
NIU-INTERIOR
NIU-CAFE-LOGO

Design from scratch

Niu Asian Cafe was our first conceptual assignment. It was about the design of their website plus online shop. Concept and implementation were both realized by our agency. On two photo shoots we photographed their cake specialties and drinks for the website. From now on customers have the possibility to order online and compose according to their wishes.

NIU-Website-Mockup-Final
cake selection
pick your slice
take a sip

On- & offline

The next task was to create their menu, as a haptic card for the restaurant and as an online version for the customers who scan the QR code in the restaurant. We stayed true to the line and chose a mix of playful and elegant elements, perfectly reflecting the concept of their café. Click here to see the full menu.

Latte Art
NIU Menu Card

Screens & more

In addition, there are posters and billboards, which we create as printouts and in digital versions, so that she can showcase her bestsellers and new products. For loyal and returning customers we have designed a stamp card.

Ice Tea
Coffee
Frozen Shakes
Stempelkarte Vorne
Stempelkarte Hinten

Last but not least

Of course we didn't miss the chance to shoot a little reel at Niu Asian Café. Let's see what the future brings. Be sure to stop by when you're in Nuremberg or Munich. They really do have the best crêpe cakes in town.

NIU ASIAN CAFÉ

CATEGORY: Strategy , Visual Identity